2018 Soaps & Detergents Industry Report


The Soaps & Detergents Industry is a significant component of the Nigerian Personal Care Products market. Although the Industry is dominated by a few operators who offer a variety of products across different business lines, the Industry is quite fragmented. The Soaps & Detergents Industry comprises a high number of operators, due to the relative ease of entry, regular demand and significance across households. Formal operators include multinationals, large indigenous corporates and major importers.

The Industry is highly dependent on imported raw materials and machinery for production. Although key inputs such as palm oil and palm kernel can be sourced locally, raw materials such as alkalis (potassium hydroxide), additives and fragrances are imported. Previously, the Industry was limited to mainly bar, toilet and laundry soaps, with other products exclusively imported. However, the Industry has seen a significant rise in product offerings, alongside the development of new categories such as liquid dishwashing and hand wash soaps. We expect this trend to persist going forward.

Despite the recent macroeconomic challenges, Nigeria remains an attractive destination for investors due to the nation’s attractive population and the previous successes recorded by multinationals in the past. With the successful entry of German manufacturer, Beiersdorf, we anticipate a rise in the number of major operators going forward.

This report provides a broad insight of the Nigerian Soaps & Detergents Industry. In particular, the report:

  • Examines the Industry’s structure, focusing on the various segments and trends.
  • Provides an in-depth evaluation of the drivers of demand and supply for soaps & detergents within the country.
  • Comprehensive examination of the competitive landscape in Nigeria.
  • Provides an overview of the key regulators and regulations guiding the Industry.
  • Analyses the Industry’s SWOT and provides insights on the industry’s economics.

 Information that the Report Provides

  • The structure of the Soaps & Detergents Industry including operating dynamics of major industry players.
  • Total revenue generated by soaps & detergent manufacturers in Nigeria
  • Strengths and weaknesses of key operators in the Industry
  • Key challenges and opportunities within the Industry.